Perfect Vodka Amphitheatre new name for West Palm Beach venue

Palm Beach Gardens-based company has multiyear agreement for naming rights

WEST PALM BEACH, Fla. – A South Florida music venue is getting another name change.

Live Nation Entertainment and Perfect Vodka announced a multiyear agreement to rename the Coral Sky Amphitheatre after the Palm Beach Gardens-based company.

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Perfect Vodka Amphitheatre at the South Florida Fairgrounds is the newest name of the 19,000-seat outdoor venue in West Palm Beach.

It reverted to its original name, Coral Sky Amphitheatre, after the naming rights with Cruzan Rum ended in February. The venue had been called Cruzan Amphitheatre since 2008.

"We are thrilled to join forces with Perfect Vodka and integrate their brand into the excitement of live entertainment with top-shelf artists and the wide array of assets this amphitheater has to offer," Andy Peikon, senior vice president of Live Nation venue sales, said in a news release. "Our venue in West Palm Beach and Perfect Vodka's presence throughout Florida make this the perfect partnership for the brand to engage and connect with music fans."

The name change comes just in time for the popular two-night performance by the Dave Matthews Band this weekend.

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