LeBron James undergoes image makeover
Updated On: Mar 06 2013 06:19:21 PM EST
Miami Heat star LeBron James is leading the team with his play as he undergoes an image makeover.
When he announced he was signing with the Heat on ESPN's "The Decision," James was cast as the villain. But winning a NBA championship has seemingly gone a long way.
"I've been in this career for 17 years," said Maria Scott, a public relations professor at the University of Miami. "This is what I teach. This is what I study, and it just doesn't happen, so it's super impressive to see an athlete be able to take their love and their passion and share it with us and turn it around so quickly."
James appears to have done so by showing off his child-like side.
The Heat were riding a 15-game winning streak before their matchup with the Orlando Magic Wednesday night.
$65 million mansion most expensive home on the market in Miami-Dade County
Gov. Rick Scott joined in South Fla. by former NY mayor
John Goodman takes stand, says speech impediment may have been misinterpreted for slurred speech
Jockey Zarella Ore sues Calder Race Course after suffering serious injuries from fall
IRS requests more documents from city of North Miami