Forbes: LeBron king of endorsements

Published On: Feb 17 2014 05:39:20 PM EST


Forbes released its list of the highest earning NBA stars in terms of endorsements.

LeBron James topped the list.

LeBron earned $42 million last year from endorsement partners.

LeBron's partners include Nike, McDonald's and Coca Cola.

Kobe Bryant brought in $34 million.

Derrick Rose came in third at $21 million.

Kevin Durant finished fourth at $14 million.

Dwyane Wade rounded out the top five at $12 million.


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