Forbes: LeBron king of endorsements
Forbes released its list of the highest earning NBA stars in terms of endorsements.
LeBron James topped the list.
LeBron earned $42 million last year from endorsement partners.
LeBron's partners include Nike, McDonald's and Coca Cola.
Kobe Bryant brought in $34 million.
Derrick Rose came in third at $21 million.
Kevin Durant finished fourth at $14 million.
Dwyane Wade rounded out the top five at $12 million.